Write your
Legendary book
UnpackGenius partners with
entrepreneurs to write
a book in a league of its own
You can share your
INNERMOST MESSAGE
Did rare work in your business journey?
Then you have a dormant message to share.
Daring Voice. Unheard stories. Gamechanging methods. Together they form a unique gift of knowledge.
Hard part is finding 1000+hours to turn them into an original read.
My recommendation? Don’t.
Just show up to our interviews and leave writing to me.
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The UNPACK
My love for ghostwriting started as a sidehustle making the 2013 book Accelerate: A Founder’s Guide to Accelerator Programs.
Interviewing 100+ founders for those pages taught me to navigate any entrepreneur's psyche and get to their elite content.
I've since made it my Life's Work.
Using ghostwriting methods and years on the business frontlines, I guide my clients on a journey (The Unpack) to get their book made.
Matthew Cartagena
Creator of UnpackGenius
Ghostwriter | MBA
The JOURNEY
1. Strategic Vision
Your success emerged from setting diamond clear goals. A book follows the same principle. In this stage we foolproof your goals and clarify what kind of Author you were born to become.
2. Target Reader
Great books capture minds. Here, we reverse-engineer that magic moment by profiling the key archetypes who'd pause everything to study your ideas.
3. Chapter Architecture
Psst.. your readers don't really want a book. They want a transformation. This stage achieves that by designing chapters so valuable they can't ignore.
4. Elite Content
Articulating your best ideas can seem daunting. So here I act as your Shaman. Question by question, I guide you to your genius zone, uncovering your greatest stories, ideas, and methods.
5. Book Manuscript
Next, I sculpt a manuscript using the fire you spat. I retreat to my writer’s studio and make your blackbelt knowledge come alive. Together we review the 1st draft of what will read like an intimate mentorship journey.
6. Book Edits
This stage makes yours book flawless. Catch the extra "s" in the previous sentence? That's why this stage is so important. Using your feedback on the first draft, I carefully edit the manuscript into a pristine gift of knowledge.
7. Book Release
Congratulations! Your message is ready. Pull back the curtain. Galvanize your followers. Tour the podcast circuit.
You're a published Author.
Daniel Cleland
CEO, Soltara
I never could've written my entrepreneurial manifesto without UnpackGenius. Book writing is an artform which requires a level of mastery I myself do not possess. Your process was completely Pro.
Gary Stone
CEO, ShareWealth Systems
I've been waxing lyrical about your abilities. Sure I could've slapped together something lower quality, but I didn't want to lose time learning everything and still not have it turn out as great.
Mike Antoni
CEO, Sanetris
I love that you ask anything, like a war-time reporter. You helped me think of things I never would've thought to include because it's so second-nature to me after all these years.
Let's riff.
I believe there is nothing in the world like deep, creative collaboration with others. Great things come to life. Which is why I join forces with only 1-2 clients a year.
Email matt@unpackgenius.com to unpack the strategic vision for your book.
